Wondering how to find your niche? This is the most difficult question that new and aspiring content creators need to answer. It is the foundation for every step that comes after.
What is a niche?
A niche is a clearly defined topic that appeals to a small, specialized population. Choosing a niche, or a specific topic, to create content around can help you clearly identify your audience and will help ensure that you are successful.
Most people are searching for specific information. A site that provides a lot of detailed information about a specific topic will rank higher and be more profitable than a site that addresses many topics shallowly.
Prepare to spend a lot of time thinking through this question! In my experience, choosing your niche and your domain name are the two most time-consuming steps to establishing a new website. Neither one of these steps should be rushed.
How to Find Your Niche in Just 5 Steps
Here are five things you absolutely must consider before you decide on your site’s niche. Evaluate the following questions to reveal which niche is ideal for you.
What are you interested in and passionate about?
What are you naturally interested in? What are you passionate about?
You will spend a lot of time thinking about, reading about, learning about and writing about whatever niche you choose. Pick something you will enjoy!
The answer is different for each of us. In my case, I am passionate about saving money and finding great deals. The cheaper (and freer), the better! Low Income Relief began with five basic posts about discounts I discovered in my community.
How much do you know – and how much are you willing to learn?
To truly succeed at niche content creation, you need to be able to establish yourself as an authority on the subject. You need to be willing to become the ultimate expert on whatever niche you choose.
Ask yourself these two essential questions:
- How much do you know about this topic?
- How much are you willing to learn?
- How much do you enjoy learning about and researching this topic?
It’s likely that other sites on this topic already exist. What value are you going to add to the information that already exists? Do you have unique insight? Do you have an unusual approach? While not necessarily required, these things are a definite bonus that can help you differentiate yourself from the competition.
Since I already had some experience living the low income lifestyle, I was comfortable with the low income topic. It aligned with my interests, passions and expertise. My unusual approach was as simple as gathering information from all over the web into one easy-to-use website.
How popular is this subject?
You can create about any subject but that doesn’t mean you can find an audience for every subject. It’s an unavoidable fact that a site about ugly babies in Renaissance art will have a much smaller audience than a vegan cooking site.
Google Trends is a free tool that you can use to identify how popular a given topic is. Simply type your search term into the field and the Trends tool will show you a history of how interested people are in that subject.
Please don’t choose a broad topic like “cooking” or “cars.” If you do, you are setting yourself up for failure. These topics are wildly popular but too competitive for a successful niche project.
By choosing a more specific niche, you will be able to optimize for a very specific set of keywords and you’ll avoid the frenzy of competition for the larger keyword. It’s much easier to rank for “diabetic recipes” than just “recipes” or for “American classic cars” than simply “cars.”
On the other hand, you also don’t want to become too narrow in your niche. Creating content about feline pet care is fine but exclusively focusing on how to care for a 30 pound Siamese cat is probably too specific.
For your best chance of success, avoid fads or recent trends. Instead, choose topics with a strong search history. Content that is always relevant is also called “evergreen content” because it retains its popularity year-round like an evergreen tree retains its color. The most successful niche content platforms are built on evergreen content.
What is the competition like in this niche?
Ideally, you will find a reasonably sized niche with little competition. Although this doesn’t happen often, it is definitely possible!
Do a few Google searches to see what websites come up when you search for relevant topics. Scope out your competition and see what you might be up against.
Even if there is competition in the niche, you can set yourself apart with a unique approach. Delve deep into the relevant subjects. Use a unique approach. With hard work and persistence, you can overcome quite a bit of competition.
Who is your audience and how will you relate to them?
Once you have an idea for a niche, consider the human who is searching for the information in that niche. Who is your audience? Who is your average reader?
When I began Low Income Relief, I envisioned a younger version of myself: a young, frustrated mom who was trying to make the most of her meager food stamps budget. I wrote information that I wish had been available to me in those days. I made sure to frame my about page in the terms of our near-homelessness so that my readers would know that I’d personally been there and that I understood the struggle.
Your site will obviously be different. Nevertheless, you need to consider who will be reading your content and how to connect with them in a compelling way that will set your site apart from the competition.
Once you’ve considered all these factors… CHOOSE A NICHE.
Once you’ve weighed these factors, make a decision! There is no golden guarantee that specific content in a specific niche will be successful… but there is an absolute guarantee that your site will never go anywhere unless you get started.
Are you interested in creating a niche website? Check out our FREE course to get started!